Gabriela Portillo
CREATIVE PRODUCTION
Bootmakers & Ballplayers
Lucchese Bootmaker, Social Video Concept
A social film that tells a full-circle story of El Paso pride, craftsmanship, and community between El Paso Chihuahuas and Lucchese.
At its core, the piece is a tribute to shared identity and mutual respect—connecting the hands that build the craft with the community that wears it, and celebrating what it means to be a bootmaker, a ballplayer,
and an El Pasoan.
My Role:
Creative Production and Creative Direction
I managed the project from pre-production through final delivery, partnering closely with internal stakeholders, creative collaborators, and vendors to bring the campaign to life. I contributed to the creative direction by helping shape the visual narrative, ensuring the campaign authentically celebrated Lucchese's craftsmanship while connecting it to the spirit of El Paso and its hometown baseball team. I oversaw production logistics, coordinated cross-functional teams, guided on-set execution, and maintained alignment with the brand's creative vision, delivering a cohesive campaign across photography, video, and digital assets.
Team:
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🎥 Videography: Christian Iglesias
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📸 Photography: Annabella Mireles
