American by Heritage

Lucchese Bootmaker

American by Heritage is Lucchese’s Fourth of July campaign, celebrating the brand’s Western roots through classic American styling and craftsmanship. The campaign combines timeless imagery with a patriotic aesthetic to highlight Lucchese’s heritage, quality, and enduring connection to the American West.

My Role:
Associate Creative Producer.

My Role

Product Coordination: Managed all product logistics for the campaign, including sample tracking, product movement, and ensuring all footwear and apparel were available and organized throughout production.

Production Support: Participated in production planning and logistical meetings, serving as a liaison between the internal creative team and the agency to facilitate communication, align priorities, and keep the project on schedule.

Post-Production & Asset Management: Coordinated image selects and approvals, managed final campaign deliverables, created look guides, and organized and uploaded assets for distribution across marketing, e-commerce, retail, and digital channels.

Team:

📸 Agent485
🎨 Creative Direction: Taylor Holland

Gabriela Portillo

CREATIVE PRODUCTION

Lucchese Bootmaker

My Role:
Associate Creative Producer.

My Role

Product Coordination: Managed all product logistics for the campaign, including sample tracking, product movement, and ensuring all footwear and apparel were available and organized throughout production.

Production Support: Participated in production planning and logistical meetings, serving as a liaison between the internal creative team and the agency to facilitate communication, align priorities, and keep the project on schedule.

Post-Production & Asset Management: Coordinated image selects and approvals, managed final campaign deliverables, created look guides, and organized and uploaded assets for distribution across marketing, e-commerce, retail, and digital channels.

Team:

📸 Agent485

🎨 Creative Direction: Taylor Holland

Lucchese Bootmaker

My Role: Associate Creative Producer.

My Role

Product Coordination: Managed all product logistics for the campaign, including sample tracking, product movement, and ensuring all footwear and apparel were available and organized throughout production.

Production Support: Participated in production planning and logistical meetings, serving as a liaison between the internal creative team and the agency to facilitate communication, align priorities, and keep the project on schedule.

Post-Production & Asset Management: Coordinated image selects and approvals, managed final campaign deliverables, created look guides, and organized and uploaded assets for distribution across marketing, e-commerce, retail, and digital channels.

Team:

📸 Agent485

🎨 Creative Direction: Taylor Holland

My Role:
Associate Creative Producer.