Gabriela Portillo
CREATIVE PRODUCTION
Metallic Rose
Lucchese Bootmaker, Metallic Rose
Metallic Rose is a campaign featuring Lucchese’s metallic rose boot, highlighting the style’s unique finish and statement design through a feminine, elevated visual approach. This project marked my first experience as a Production Assistant, supporting the team through shoot preparation, on-set coordination, and production execution while gaining hands-on experience in campaign development and photography production.
My Role:
My Role
Production Assistant: Supported the production team throughout pre-production and on-set execution, assisting with shoot preparation, product organization, set needs, and day-of logistics.
Shoot Support: Assisted with maintaining production flow by coordinating on-set needs, supporting the creative team, and helping ensure styling, product, and set elements were prepared throughout the shoot.
Production Coordination: Gained hands-on experience in campaign production by collaborating with photographers, stylists, and internal teams to support the successful execution of the Metallic Rose campaign.
Team:
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📸 Wes Walker
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🎨 Creative Direction: Mary Catherine Morrison
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Production: Mary Catherine Morrison, Gabi Portillo
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Video: Brian Freeman