The Sound of Leather

Lucchese Bootmaker

Sound of Leather introduces Lucchese's Spring 365 collection through clean, minimal imagery that highlights the brand's craftsmanship and heritage. Featuring Billy Gibbons and Brandon Sklenar, the campaign was developed for use across digital, retail, e-commerce, and marketing channels.

My Role:
Associate Creative Producer.

Pre-Production: Coordinated pre-shoot planning, including product tracking.

Post-Production & Asset Delivery: Oversaw the organization and tracking of campaign assets throughout post-production, managing review cycles, image selections, approvals, and the timely delivery of final files for use across marketing, e-commerce, retail, and digital channels.

Team:

📸 Boo George, NM Productions
🎨 Creative Direction: Austin Ripmaster
Art Direction: Taylor Holland
Production: Studio Hide

Gabriela Portillo

CREATIVE PRODUCTION

Lucchese Bootmaker

My Role:
Associate Creative Producer.

Pre-Production: Coordinated pre-shoot planning, including product tracking.

Post-Production & Asset Delivery: Oversaw the organization and tracking of campaign assets throughout post-production, managing review cycles, image selections, approvals, and the timely delivery of final files for use across marketing, e-commerce, retail, and digital channels.

Team:

📸 Boo George, NM Productions

🎨 Creative Direction: Austin Ripmaster

Art Direction: Taylor Holland

Production: Studio Hide

Lucchese Bootmaker

My Role: Associate Creative Producer.

Pre-Production: Coordinated pre-shoot planning, including product tracking.

Post-Production & Asset Delivery: Oversaw the organization and tracking of campaign assets throughout post-production, managing review cycles, image selections, approvals, and the timely delivery of final files for use across marketing, e-commerce, retail, and digital channels.

Team:

📸 Boo George, NM Productions

🎨 Creative Direction: Austin Ripmaster

Art Direction: Taylor Holland

Production: Studio Hide

My Role:
Associate Creative Producer.