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Gabriela Portillo

CREATIVE PRODUCTION

Botanica

Lucchese Bootmaker

The Botanica campaign highlights Lucchese products in a natural, botanical-inspired setting. Featuring footwear, apparel, and accessories, the campaign uses greenery and organic textures to create fresh, elevated imagery that showcases craftsmanship while supporting seasonal brand storytelling across digital, retail, and marketing channels.

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My Role:
Associate Creative Producer.
Creative Production: Assited in end to end production logistics, including pre-production planning, timeline magament, vendor coordination, and cross-functional communication to ensure the campaign remained on schedule and aligned with creative objectives.

Shoot Coordination: Oversaw location logistics, product and sample management, shot list execution, talent scheduling and on-set operations second to primary liaison between creative, production, and external partners throughout the shoot.

Asset & Workflow Management: Coordinated the organization and delivery of campaign assets, managed post-production workflows to support timely delivery across marketing, e-comm and retail channels.

Campaign Execution: Partnered closely with the creative team to bring the campaign to life by ensuring all production elements were executed efficiently and met brand standards.


Team:
  • 📸 Agent485
  • 🎨 Creative Direction: Taylor Holland
  • Production: Mary Catherine Morrison, Gabi Portillo
  • Photography: Denise Prince
  • Set Design: Cedar Jocks
  • Floral Design: The Dredelphinium
  • Video: Brian Freeman
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