Gabriela Portillo
CREATIVE PRODUCTION
On-White Footwear
Lucchese Bootmaker, Ecomm Photography
On-White Footwear Photography is a studio-based product shoot focused on capturing Lucchese footwear in a clean, controlled environment. The work emphasized clarity of design, accurate color, and detailed product visibility, creating consistent imagery used across
e-commerce, retail, and marketing channels.
My Role:
Associate Creative Producer
Managed end-to-end coordination for footwear shoots by securing product ahead of launch dates, scheduling and collaborating with the photographer to ensure strong product presentation on set, and overseeing post-production delivery by organizing, uploading, and distributing final assets to the team. Also ensured product quality through visual review and coordinated any necessary retouching to maintain consistency and accuracy.
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Team:
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📸 Ryan Stead
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📸 Brian Wancho