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Gabriela Portillo

CREATIVE PRODUCTION

E-comm Look Book

Lucchese Bootmaker, Look Book

An editorial e-commerce lookbook showcasing apparel, accessories, and boots through a refined, styled approach.

 

These shoots are designed for the website to present complete head-to-toe outfitting, allowing clients to visualize how each piece works together as a cohesive look while highlighting product detail, fit, and craftsmanship.

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My Role:
Associate Creative Producer.
Manage production planning and coordination for editorial lookbook shoots by scheduling shoot dates, coordinating with the studio, and overseeing pre-production logistics. Lead cross-functional meetings with internal Product teams to prioritize launch dates, align production timelines, and ensure featured products are captured ahead of release. Create shot lists and look guides, select featured products, and organize, upload, and distribute creative assets to ensure seamless collaboration across teams and successful shoot execution.


Team:
  • 📸 Agent485
  • 🎨 Creative Direction: Taylor Holland
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