Made in Italy | Gabriela Portillo

Made in Italy

Lucchese Bootmaker, Made in Italy

Made in Italy is a campaign highlighting Lucchese’s Italian-made collection. Inspired by Italian craftsmanship and refined styling, the campaign celebrates premium materials, elevated design, and the artistry behind each handcrafted piece while connecting Lucchese’s heritage with a modern luxury perspective.

My Role:
Associate Creative Producer.

My Role

Campaign Production: Helped bring the Made in Italy campaign vision to life by managing the production process across planning, execution, and delivery. Partnered with creative, styling, photography, and internal teams to ensure the campaign stayed aligned with the brand vision.

Shoot Execution: Coordinated key production elements including product preparation, schedules, team communication, and on-set needs. Supported a smooth shoot experience by anticipating challenges and keeping creative priorities moving forward.

Campaign Asset Management: Oversaw the organization and delivery of final campaign assets, supporting review processes, file management, and distribution across digital, retail, and marketing channels.

Team:

📸 Tom Bender
🎨 Creative Direction: Taylor Holland
Production: Mary Catherine Morrison, Gabi Portillo

Lucchese Bootmaker, Made in Italy

My Role: Associate Creative Producer.

My Role

Campaign Production: Helped bring the Made in Italy campaign vision to life by managing the production process across planning, execution, and delivery. Partnered with creative, styling, photography, and internal teams to ensure the campaign stayed aligned with the brand vision.

Shoot Execution: Coordinated key production elements including product preparation, schedules, team communication, and on-set needs. Supported a smooth shoot experience by anticipating challenges and keeping creative priorities moving forward.

Campaign Asset Management: Oversaw the organization and delivery of final campaign assets, supporting review processes, file management, and distribution across digital, retail, and marketing channels.

Team:

📸 Tom Bender

🎨 Creative Direction: Taylor Holland

Production: Mary Catherine Morrison, Gabi Portillo

My Role:
Associate Creative Producer.